HAVING STAGGERINGLY THOUGHT THROUGH OUR BUSINESS REALITIES, WHAT DO WE REALLY MEAN TO DO

IN CENTURY 21?

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“In a turbulence age, the only

dependable advantage is a

superior capacity for

reinventing your business

model before circumstances

force you to…”

Albert Einstein: “Reality is an ILLUSION that is very persistent.”

How simplicity can take care of the complexities imbedded in Einstein’s quotation? It will never make it. One must UP the knowledge and experience based, thinking so differently, globally sophisticated, to make it.

As we live and get further away from simplicity, we need to make a great investment on ourselves, brought forth unequivocally and forcefully.

There is no bigger investment than placing the highest premium -in real time—in you, concerning your intellectual worth.

This is about making better and faster your mind (and body), including abiding by top values, in which universality has a great number of meeting points (broad number of coincidences).

As business and life get more sophisticated (and hence COMPLEX and treacherous beyond your boldest dream) from the stewardship of a monastikos leader, who guides safely and securely the vanguard

of knowledge, the technological terminology, subsequently and unavoidably, gets more diverse and refined (streamlined) and vast.

This is true as this change MARSHALS ON THE DOUBLES the fluid cooperation of unthinkable disciplines, science compilation emergence while the appearance and effects of omniscience (with the perspective of totality of knowledge) plus novel ideas and approaches. Put easily, getting more technical in every (all) branches of study/fields of knowledge (current ones and to be defined in the future) is not stoppable at all (unless an existential catastrophe takes place).

The scientific paradigm tells us that “EVERYTHING NOW OPERATING IS ALREADY OBSOLETE.” I have said before that this outreaches the current human beings for certain.

On another complementary consideration, present technology

and as-of-now markets drive the economy to be more technologically driven (WITHOUT A FAIL),

strictly meaning to get at working on a more intelligent

economy and society while your talented ones become word-class sophisticated.

Many speaks, NOT CONSCIENTIOUSLY, and without a profound base of knowledge, of “The Society of Knowledge,” “Intellectual Capital,” “Robotics,” “Biotechnology”, “Nanotechnology,” “Artificial Intelligence”.

Some of these conspicuous outlets emphasized

the prime relevance of the consideration above. BUT, THEN, THEY SAY THAT “INITIATIVES MUST BE WOW.” “Wow what?” I don’t

see anything “wow” compatible with world-class endeavors. Is that possible at all?

Is that “wow” thing adolescent unwalked, chatty talk, lacking of in-depth, intuitive/counterintuive discernment of complicated working environments.

A childish word game to impress infants and to chase away adults? I HAVE NEVER LEARNED ABOUT A SUCH MISLEADING BEHAVIOR. Once out the cradle, the English language—our lingua franca—offer a menu of options as many other languages cannot and will not ever make possible. Remember that Shakespeare and NASA alone instilled 10,000 new words and 20,000, respectively. And the language keeps on expanding enormously.

Is that term (wow) a new synonym to be used instead of “the understanding

of science by the word ‘optimum.’…” Or what is this lucrative (????) banality about? Does this game assist one to evade forefront responsibilities stemming from august complexity and overwhelming?

Their thoughts are not congruent with their (allegedly enhanced) actions and some of their MEGA PONTIFICATIONS (hyperbolic “B.S”?). I would like to see their MEGA BREAKTHROUGHS (S.I.C.).

They know, in their mind and heart, that fashionable parlance of business and management imposes the mediocre to jiggle/flip-flop the reality with the sense of ridicule of BLOWN-AWAY complexity,

when you wish to sound “cool”, “soft,”

“affectionate,” “elevated”, “amicable”, “heroic,” without losing the stance of perceived reality from the well-prepared minds (those scanning around for the hard-core issues that redefine the world, nanosecond to nanosecond).

Because they don’t confront the OBSOLENCE PARADIGM BRAVELY, with a healthy mind, the really serious obsolescences need to embrace the COMPLEXITY-SOLVING (ruthless) toolkit while operating new initiatives above and beyond the state of optimum and the ridicule simplicity approach.

Approaching what, ostracism while in self-denial? The more time elapses, the more complex becomes our economy, our society, our geopolitics, our own lives, our technologies, our bodies of omniscience, and even the current expansion of the

Universe per se.

For whom, by the way, it has been designated— as a projection of such current expansion—a MOMENT OF PROGRESSIVE PROGRESSION EXPANSION, to enter then the ensuing COMPRESSION STATE, namely the “Big Crunch” (the antipode of the “Big Bang”).

These changes will, by Martial-Law, require from us to ADAPT AND ADAPT AND ADAPT IN EXTREMIS. Otherwise, there’ll be zero oxygen for humankind’s breathing.

Neither speaking with absurdly excessive rhetoric on marketing— and all the applicable, applied science—will make the tiny word “branding” a zillionaire’s finding. Marketing is important, but there are uncountable other holistic things that come first when starting a firm or stirring an ongoing one in this millennium. Unless one is a sales representative from Cambrian times.

It maybe more sensitive and appropriate, when dealing with business and management at large, focusing on (a) model concept (theory), (b) business model (practice), (c) strategy, and (d) overall

RISKS from the business enterprise, the value chain, the outer environment, etc. What about the accomplishments, outcomes, growth under sustainability and uncertainty, spin-offs, mergers and acquisitions, corporate governance, etc.

I wonder, “Where is the roughest 5-year business plan with a strong

Chapter on Advanced, Transformative, Integrative Risk Management plus an expanded array, WITH A WOMB-TO-TOM VISTA, of Contingency and Sub-Contingency Planning (robustly)?”

As if it were the Phoenix Rover (a master quasai-robot [in silico] that flies with its onboard constituents of the same specie) and its successful reaching of Mars’ North Pole (some 125,000,000 miles away from Earth, through an unmanned [not in bio] NASA mission).

Some people insists on having in place a (i) Strategy Plan, (ii) Marketing Plan, (iii) Advertisement Plan WITHOUT

THINKING OF THE ENORMITY OF PROCESSES⁽¹⁾ THAT A WELL-ESTABLISHED FIRM BEARS, within, for instance, its corporate strategy.

⁽¹⁾ There are two types of processes in general. First, processes derived from overall (all chapters of) MANAGEMENT. And, second, processes stemming from MANUFACTURING.

Consult an advisor and pay the fee. There you will hear the PERVASIVE REALITY, which is microscopically investigated by venture capitalists. Sorry, capital angels are busy at this time with so much distress and start-ups.

Scientific management, well in use these days, includes other parlances and mean and act based on relevance while confronting a tsunami of explosively ever-growing complexity.

If you don’t like complexity, stay, at your own risk, into “simplicity” and the ensuing fate of UNAVOIDABLE DISASTERS.

Briefly, how can these people speak of “success,” “simplicity,” and “branding” as well as “wow,” without having a shared (futuristic) view of the company’s mission, and lacking the psychological profiles of their clients from middle and top level. What about the inview and

review and foretelling abilities—as well as their projected futures— of the financials? Are the people just ill-behaved kiddies, mothered by deepest ignorance?

What is it with the people of manufacturing, who at both

times builds a flow of tangibles and intangibles via intricate processes management.

The corporate governance is included in the wow chapter? Indeed? How about a drastically proactive human resources department, specially in these days in which the CHANGED CHANGES have profoundly impacted every single mind and body of the on-the-boat

incumbent. Will we need new minds and physiologies at the unison, NOW?

Does the “simplicity chapter” encompass the toolkit of SCENARIO METHODS? Does it also contain the corresponding roadmap to fight competition, yours and other industries, strategic surprises? Does it include a sub-chapter that contemplates how to better ourselves —to the optimum level—regarding the organization and before customers and business partners?

How does branding take care of fuzzy logic, the theory of chaos, and other demands imbedded in accepted or to be born into physics laws and mechanic quantum theories, that impact any and every

business without any fail?

Do branding and simplicity activists know that companies seek lucrative outcomes and to reach this objective one cannot think partial, but holistically, from A to Z, about the firm, the industry, the marketplace, the economy, etc.? Do these activists are beyond the NAÏVE MARKING to comprehend the hard facts of life? What types of consultants (or consultants to be) are the branding/simplicity activists?

Said activists, Where are the sustainable accomplishments?

As the swirl of chaos progresses through immensurable automation plus Artificial Intelligence, (1) technology will be more and more dramatic, and (2) and as per the zero-usefulness paradigm,

all humans will be more obsolete while they walk and flee away from

tough and rough forceful times, namely Century 21’s.

What does BRANDING foresees as countermeasures to Global Climate Weather, Geological, Terrorism, Pandemia, or man-made Catastrophes?

Yes, Branding is the sophisticated way to make a BRAND uniquely

sustainable.

Branding will take the aforementioned challenges letting the “wow folks” to take folkloric care of the difficult matters (I am afraid this will never happen). Those that “simplicity ideologue” call irrelevant (when speaking of difficult matters).

A lot of NOISE on leaders and leaderships, especially these

wrong notions that leaders are amicable, funny, and brainless.

Really? You don’t have to check a zillion true leaders.

Take three. Napoleon Bonaparte. Bonaparte war waging constitutes— to a great extent—the current Military Doctrines of the United States. Churchill was immensely energized, talented, and focused. To many scholars, Churchill’s writings (duly published) equate in quality and amount to those of Dickens. Everyone admits that Churchill was the maximum statesman (political genius) in the DaVinci-Einstein of 11.

⁽²⁾ As per a researcher, Einstein’s brain, maintained in Princeton University, has a “brain circuitry” with 400 times more “wires and [neuronal, synaptic] connections.”

Just imagine the universality of Gandhi. His workings and own life

will transcend for a long time, being a great example for all, particular these progressively demanding times.

As more and more is talked about leaders, the more is talked about being energized, and concerning the vital requirement of envisioning the path to success in the nearest future. Who, these days, speak about ethics and morality? In fact, any of those that tangentially speak on the surface about VALUES, just package such a talk into great incomprehensible abstraction to deceive, say, more efficaciously and more en masse.

In the mean time, many books—seemingly not very interested in the GREATER UNIVERSAL VALUES—are literally titled:

First, Break All the Rules: What the World's Greatest Managers Do Differently

How to Break Web Software: Functional and Security Testing of Web Applications and Web Services.

Break Through: From the Death of Environmentalism to the Politics of Possibility.

If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World.

How to Break Software Security.

Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism.

How to Break Growth Barriers: Capturing Overlooked Opportunities for Church Growth.

Rules of Deception.

The Rules of Survival.

Rules for Radicals.

Rule by Secrecy: The Hidden History That Connects the Trilateral Commission, the Freemasons, and the Great Pyramids.

The Complete Idiot's Guide to Robert's Rules.

I am not a moralist, but know anti-values run the highest everywhere. If everyone does not get involved in counter-measuring the anti-values, there will be—WITHOUT A FAIL—super human-made catastrophes as those started with true nuclear wars, say MAD (Mutually Assured Destruction). You, SPECIFICALLY, WHAT WILL YOU DO TO HELP RESTORE AND PERFECT CIVILIZATION’S INTEGRITY AND DIGNITY?

Let’s take these thoughts a bit further. The more is learned, the more is digitally instilled into the analogous world (switching to enriched virtual worlds will be generalized massively). This permits, along with another hardware and software, to get less of REAL WORLD to become more fruitful and fiscally sound with R&D+Innovation applications.

As connectivity allows to form wiki communities, blogs (web-based forums on diverse topics), encyclopedias, writings, articles, etc., the faster and the denser ideas, they sooner get leading-edge KNOWLEDGE disseminate around the world.

As universities and colleges get to use the infrastructures of Internet, mobile phones, and interactive phones and related devices, the knowledge gets more and more ubiquitous. The cost of knowledge

gets more inexpensive. This avalanche will ascertain that knowledge contribute immensely on (a) idea formation, (b) knowledge democratization, and (c) instability, volatility, uncertainty, transhumanity, so forth.

Industry and investors do everything within and farther than their own reach to manufacture products and services (tangibles and

intangibles) to the population immersed on the Super Information Highway.

The previous makes a close-loop feed back, in which every cycle

reinforces (faster and faster) by explosive measures of ever-expanding growth (in ever-expanding expansion à la draconian).

Here the base and the exponent of the “power,” mathematically speaking, are literally in a frenzy to get outside their respective paradoxical quadrants.

The physicality (“brick-and-mortar”) of business has become increasingly less important. The digital business of today (24/7/365) has, instead, become of greater and greater importance. This trend seems, as of now, unstoppable.

These CHANGED CHANGES have found that, say, even tiny wildlife (simple form of life not domesticated) has been strongly shaken for decades or centuries to come.

Now, I, as you, would like to learn how the brainless leader, the wow expert, the simplicity guru, the branding maniac is going to deal with external and internal factors of their own companies, communities, families, and friends.

Why do you think NASA is doing so much lately? NASA is instituting major initiatives all over the place. When Mission Apollo, let’s remember, than aside from reaching the Moon, this Program gave a path for many inventions and breakthroughs to be used by civilians.

President Kennedy got America’s focus aligned and pulled out the country out of any collective malaise of that time.

Today, Earth is plagued of existential perils (including constant violations to peace in general, worldwide) as the Universe is plagued of many and accelerated changes of great breadth. The current missions let us know that NASA is studying the oceans, the geology, and the layers of colloquially known “sky.”

Some grave interrelationships between Earth and the Universe have been changing dramatically for a fact. The mean temperature per annum of the Earth is increasing. There are more hurricanes and cyclones.

Guess what? ABNORMAL AND ANOMALOUS ARE BECOMING HABITUALLY NORMAL.

At the physical and astrophysical level, even at the realm of sub-particles, changes are so profound that the world needs to know WHERE WE ARE EN ROUTE TO. To this end, NASA is doing a great job, almost ubiquitously. Let’s remember that NASA operations are not designated to outer space only. Today, NASA scientists are in the oceans, skies (30,000 feet), desserts, volcanic areas, vineyards, etc. This is to give a quick perspective of the technological and operational deployment of NASA’s resources today. Incidentally, NASA’s interests are omni-mode.

There will be awesome findings in due time. Some will be of great utility. Some of tranquility. Others of concerns. Within its reach, NASA will take steps to MANAGE RISKS. Some of the findings may blow away our understanding of life, since NASA is also heavy into “BIO”⁽³⁾ and NANO,”⁽⁴⁾ just to cite two.

⁽³⁾ Biotechnology (advanced biology and genomics).

⁽⁴⁾ Nanotechnology (quantum mechanics).

Now, imagine the BODY OF KNOWLEDGE OF NASA! Did you hear them speaking of “simplicity” when everything, to its representatives, is prevalently complex? Not, they literality make love to complexity and ever-growing complexity daily. Did you hear the NASA representative ridiculous speaking to undertaking a “WOW” mission that equates to a “cute mission.” Is the sacrosanct sense of ridicule at stake?

Yes, NASA, as any institution, has a communication apparatus. This enormous device is key to keep informed not only journalists and researchers, but the public at large. Why? BECAUSE THE PUBLIC AT LARGE NEEDS TO UPGRADE ITS VOCABULARY, APPROACHES, IDEAS, AND MIND-SHAPING TO MORE EASILY INTERFACE WITH NASA AND ITS TALENT.

Let’s remember that NASA has several objective in general. The aerospace, the military, the economy (business-engendering) and the civilian ones. Did you hear the NASA representative say that “BRANDING” was indispensable to the success of the “Phoenix Rover”?

To the United States, allies, and humanity at large, NASA is like a MAJOR “wildcard” to help marshal education, safety nets, economic growths, the birth of new technologies, and transfer crucial knowledge to various educational plateaus to be lifted to the ultimate refinement for the sake of civilians and militaries.

Recapitulating and as follows:

v Global Climate has changed.

v Geology has changed.

v Ecology has changed.

v Business has changed.

v Work-life has changed.

v Corporate citizenship has changed.

v Wall Street and Main Street have changed.

v Society has changed.

v Human relationships have changed.

v (Geo)politics have changed.

v Economics have changed.

v Technology has changed.

v Science has changed.

v Culture has changed.

v Children and Teenagers have changed.

v Communication has changed.

v Age has changed.

v Eon has changed.

v Epoch has changed.

v Era has changed.

v Millennium has changed.

v Time (including its measuring) has changed.

v Timing has changed.

v Tempo has changed.

v Humanity is deeply changing.

v Change has changed profoundly and beyond uncanny thinking.

A-N-D

ü NASA has changed.

ü NASA’s priorities have augmented dramatically.

ü NASA’s stage now equates to the Universe (and, perhaps, the Multiverse).

QUESTION

Why all the changes on Earth and outside Earth are so daring and concurrent (simultaneous)? What is the deeper phenomenon (What are the underlying patterns? How does decode such patterns?)—known by scientists—that is now taking place? In asking and revising this question, PLACED ON THE LARGEST AND DETAILED, DISCERNING PERSPECTIVE and context.

THE TOTALITY OF THIS WRITING MATERIAL WAS SOLY DEVELOPED BY ANDRES AGOSTINI.

NB: Life is endlessly more complex than ever thought by the most eminent scientists. Isn’t it a profanity to suggest that is SIMPLE? Simple to whom, THE CREATOR?

© Copyright 2008 Andres Agostini. August 15, 2008. 11:05 p.m. GMT / UTC.